BY BELLA TRINKO AND ALAINA INOUYE
STAFF WRITERS
I’m certain we’ve all heard of Amazon, one of the biggest companies in the world. Well, they recently announced a new technology that could be groundbreaking in speed and security of retail transactions. Amazon One is a palm recognition technology that could make transactions such as paying at a store, entering a location that requires a ticket, and entering office buildings effortless and sanitary. Amazon is slowing trying to introduce this technology and get feedback from customers. After it has been included in all of their stores, it will be offered to third parties.
Palm recognition is something that has been attempted in retail settings ,before but it hasn’t yet worked. Palm recognition was chosen due to privacy concerns and safety concerns. All palms can be distinguished, however you cannot trace someone using their palm, so palms worked well for customer privacy. It also requires someone to intentionally make a gesture to avoid accidental purchases. Amazon has been working to develop this technology since the beginning of 2019. Due to Amazon’s massive presence in the business world, I think it is safe to say palm recognition may, in time, become the new normal for retail and security transactions.
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